InsightIQ is an unparalleled portal to the very heartbeat of your market and future growth.
Understand your market and the brands, explore real-time consumer trends, uncover unmet needs, map brand positioning, and track category opportunities to make smarter, faster business decisions with confidence.
The future of product feedback is here. No appointments, no delays. Be with your consumers, understanding them in real-time. Gather insights instantly, track reactions, measure engagement, and refine your products, concepts, and campaigns with confidence.
BENEFITS
Instant Insights
No more waiting for months – access continuously updated data.
Category, Product & Competitor Insights
Identify category drivers and tensions, and see how your products and competitors deliver against them.
Advanced Interrogation & Demographic Deep Dive
Ask your assistant to uncover insights from the data and understand feedback from diverse demographics.
Post-Launch Optimisation
Quickly measure launch performance to optimise growth potential.
Growth Strategies
Act on improvement areas, turn negative feedback into actionable changes, and track results over time.
Performance Benchmarking
Compare results against category averages, key competitors, or other offers with our 5-star rating system.
START YOUR INNOVATION JOURNEY
Understand the demand space, where your gaps are, and where & how to innovate. Analyse consumer behaviour, identify unmet needs, map market trends, and uncover opportunities to create impactful products, services, and experiences.