Generate concepts, ideas and packs based on consumer insights within seconds and for a fraction of the cost.
Utilising consumer feedback of existing products, gaps are identified and innovation is built from.
Every concept that is generated is backed by real consumer data. Leverage either the insights gathered from 3.2 million product reviews.
BENEFITS
Higher-Performing Concepts
Research has validated that the concepts generated are twice as likely to be higher performers than those created from traditional approaches!
Seamless Transition to Testing
Once created, concepts can transition seamlessly into testing, allowing you to publish and evaluate them directly with consumers for instant feedback.
Smarter Concepts with Every Test
As our concept tests are linked to the concept generator, the generator learns and improves for future concepts being generated.
START YOUR INNOVATION JOURNEY
Understand the demand space, where your gaps are, and where & how to innovate. Analyse consumer behaviour, identify unmet needs, map market trends, and uncover opportunities to create impactful products, services, and experiences.