InsightIQ is an intelligence platform for marketers, innovators, category, sales & insight teams.
Understand your category, brands, competitors, innovate, explore & test.
INSIGHTS
Track real-time consumer behaviour to decode category and brand engagement. Map market drivers, unmet needs, brand positioning, and portfolio dynamics with precision.
INNOVATE
Tap into market tensions and growth drivers—or bring your own insights. Generate ideas, concepts, packaging, and activation strategies with precision.
VALIDATE
Accelerate insights to drive smarter, faster growth decisions. Analyse market trends, consumer needs, brand opportunities, and category dynamics with precision.
Case Studies
Over the course of a two-day innovation session, a leading beverage company explored eight distinct opportunity areas, each anchored in different consumer needs, tensions, categories, and brand territories. The collaborative process generated over 70 fully developed concepts, each ready for consumer testing.
This approach enabled the client to rapidly expand their innovation pipeline, diversify idea generation across multiple strategic territories, and ensure that the resulting concepts were both consumer-centric and market-ready.
JOIN THESE INNOVATIVE TEAMS
POWERING SMARTER GROWTH DECISIONS
A unified platform connecting you to 4.8 million consumers, 33,000 brands, and 3.2 million product reviews over 40+ markets.
Surface today’s market signals and validate tomorrow’s strategies—all in one streamlined ecosystem.